Recap: EDEN BodyWorks Introduces NEW Coconut Shea Line in NYC stylewitheden flyerThis past Wednesday NYC curly girls had the pleasure of attending Style with EDEN hosted by EDEN BodyWorks. EDEN BodyWorks, founded by Jasmine Lawrence at the age of 13, kicked off their Coconut Shea line in NYC with fashion, food, drinks, hair, beauty, conversation and fun. The event was definitely upscale and definitely much more than I had anticipated.

EDEN Body Works Founder, Jasmine Lawrence

EDEN BodyWorks Founder, Jasmine Lawrence

Miss Lawrence welcomed everyone by sharing how and why she started EDEN BodyWorks and how she fits EDEN into her very busy life as an undergraduate. She also explained why she created the Coconut Shea line and some other things we can expect from EDEN in the next year or so.

Photo Credit: EDEN Body Works

Photo Credit: EDEN BodyWorks

The Coconut Shea line joins the Jojoba Monoi and Peppermint Tea Tree lines. The Jojoba Monoi line is known for being really moisturizing and the Peppermint Tea Tree line is known for its “tingly sensation” and for stimulating the scalp. The Coconut Shea line was created to give women that “just left the salon” look and consists of five products: Pudding Soufflè, Leave-In Conditioner, Co-Wash, Curl Crème and Edge Gel. The Coconut Shea line, like the other two EDEN lines, is pocket-friendly; each product is priced at $8.99 making them very affordable. stylewitheden panelThe audience, filled with who’s who in NYC natural hair from bloggers to vloggers to everyday naturalistas, got amazing tips from the panel which included Felicia Leatherwood of Loving Your Hair with Natural Care Workshop!, Kela Walker of, Milly Almodovar of BeautyLogicBlog and Latisha Daring of Ashtyn Online. All of the panelists shared their beauty & fashion knowledge and tips as they discussed the outfits, makeup and hair on the models – oh, yeah! there were models! While we watched the fashion show and got hair, beauty and fashion help we munched on delicious hor d’oeuvres and sipped complimentary cocktails.

Clockwise from Top Left: Jasmine Lawrence, EDEN Body Works | Gia, Curly Girl Collective | Felicia Leatherwood, Loving Your Hair With Natural Care | Anu, Anu Essentials & Khamit Kinks

Clockwise from Top Left: Jasmine Lawrence, EDEN BodyWorks | Gia, Curly Girl Collective | Felicia Leatherwood, Loving Your Hair With Natural Care | Anu, Anu Essentials & Khamit Kinks

Of course EDEN wouldn’t introduce their new line without sending us home with a few goodies. Every guest was gifted products from the new Coconut Shea line and the pre-existing EDEN lines. Ms. Lawrence also dropped hints about another type of product (I’m guessing “body”) that’s scheduled to join the EDEN family in 2014. Definitely stay tuned for that! The next stop for the Style With EDEN series is Chicago on April 11th. If you’re in Chicago, RSVP HERE!

Check out the pictures on Instagram and Twitter with the hashtag #StylewithEDEN. Make sure to follow EDEN Body Works on facebook and Twitter and Instagram under @edenbodyworks to keep up! Coconut Shea might be in your city soon!

Have you heard about the EDEN Coconut Shea products? Are you excited to try them?


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